Whether you are walking through a department store, flipping through a magazine or scanning the television channels. We are clouded with advertisements for cosmetics and beauty products in every way imaginable. With so many products out on the market, who’s to know what’s good for our bodies and what is damaging our entire nervous system. We don’t. Unless, we each do our research and dig through information on each product and company. Susie Wang, founder and chief creative ambassador of 100% Pure fruit pigmented cosmetics line as well as beauty products made with pure food grade ingredients. Fruit is beneficial for our bodies when we eat it, so why not put some fruity vibrant colors on your skin, that won’t cause you damage.
Jane: Can you give me a little background about 100% Pure and when and how your company sprouted?
Susie Wang: Previously to 100% Pure, I invented a way to stabilize natural ingredients from oxidizing in skincare. Just as you would cut an apple in half and watch it turn brown from the oxygen– the same thing happens in skincare. If you put vitamin c for example in a cream, the benefits of the vitamin c oxidizes. So, I invented a process of formulating skincare to prevent oxidation and patented this technology. Once I filed for this patent, I started getting calls from large cosmetic companies to work for them. I was very honored and dropped out of college to work for the cosmetic companies as a formulator. During this time, I discovered that a lot of chemicals were incredibly toxic and hazardous.
This is how 100% pure was created. I wanted to create a line that was free of all the toxins that can wreak havoc. Whatever you apply on your skin is like eating it because it gets absorbed. There is an easy test to do at home to test this. Cut a garlic in half and tape the juicy side of the garlic to your wrist and in 30 minutes, you’ll taste the garlic.
Jane: When formulating your line, 100% Pure, what or who influenced you?
Susie Wang: When I used to be a formulator for these gigantic cosmetic companies, I learned about how toxic some chemicals were and I learned that sometimes when companies claim no animal testing, it means the final formula was not tested on animals but it doesn’t necessarily mean the ingredients were not tested on animals.
Susie’s love for animals is heart warming. None of the products or at any point of production are tested on animals-at all. 100% Pure has rescued and found homes for 21 dogs and stands up for the rights of animals. As we all should and must.
Jane: Why is it so important to be cautious of what we put on our skin and body?
Susie Wang: Whatever we apply on our skin, we ingest, inhale, and it gets absorbed.
While Susie was working in the lab formulating an eye cream, prior to her pride and joy, 100% Pure, she unintentionally knocked down a chemical that was to be used in the cream formula. The chemical ate away at the lab table, leaving Susie in utter shock. However, she was proactive, and decided to take a stand and do her own research.
The unfortunate truth, is that many people work for cosmetic and beauty companies and have no idea what the chemicals they are playing with can do to the human body. Where as cutting costs for some companies, may mean using cheaper ingredients, that hurt us in the long term, yet leave us, as the consumer, deceived and with a list full of health issues and problems.
Jane: Have you always had a passion to create natural/organic products?
Susie Wang: Not always – it wasn’t until I learned first hand how dangerous some of the chemicals in cosmetics were and how much we actually ingest that turned me very passionate about natural / organic beauty which is why I developed 100% Pure.
All of 100% Pure’s products are cruelty-free, vegan, synthetic fragrance free, paraben free, and toxic free.
Jane: By providing women with natural products that will keep them healthy and safe, how does that make you feel?
Susie Wang: The purpose of cosmetics is to indulge women and to make women feel beautiful and I feel grateful that I get to do this in a healthy way for so many women.
Jane: Why did you choose to create fruit pigmented cosmetics?
Susie Wang: I was blessed with the idea of color cosmetics with fruit, vegetable and flower pigments while I was picking blackberries one summer. Coloring cosmetics with fruit and vegetable pigments is so much healthier and more beneficial than with minerals or dyes because fruit pigments contain all the healthy vitamins and antioxidants of fruits.
Jane: By incorporating natural ingredients such as fruit pigments into your products, how are you also protecting the environment?
Susie Wang: The ingredients are healthy and biodegradable and so 100% Pure is not introducing any harmful or toxic chemicals into the environment.
Jane: What can natural beauty lovers and newcomers to your products expect to see in the near future?
Susie Wang: I love animals. My passion is to help as many animals as I can. In the future, my goal is to open up an animal sanctuary that can rescue thousands of animals. I am also excited about a clothing line I’m currently designing.
Susie’s clothing line is set to take off in the Spring of 2011. You can find the designed fashioned in recycled materials and vegetable dyed textiles. Get fashionable in eco-friendly clothing for your body and our environment.
Jane: When you start off your day, which of your products can’t you live without?
Susie Wang: I can’t live without 100% Pure’s coffee bean eye cream – it keeps my eye area looking refreshed and makes me look rested. I am also crazy about 100% Pure’s apple products. The delicious smell of crisp green apples is my favorite out of all our delicious bath and body products.
Jane: Is there anything else you’d like to add as far as advice for women when it comes to transitioning over to natural products and to 100% Pure?
Susie Wang: We often take for granted our health and ourselves. Eating healthy, exercising, drinking plenty of water and using natural products are all things to do for the sake of your own health and well-being.
Learn more about 100% Pure and about Susie at her website, 100% Pure!
